Things to Know About SEO in 2018

People who are involved in SEO know the complexity and uncertainty of the industry. Google does constant updates to its algorithm and moreover keeping pace with the Google’s 200 ranking factors is not an easy task.

Quality contents remain to be the highest focus in 2018’s SEO. Apart from the content, there are few more things which keep changing with the evolution of technology. Let’s have a look at those changes in SEO for 2018.

Mobile First Index

According to a study, 60% of the web searches are being surfed from the mobile internet. This shows that there is a drastic shift of the users from desktop to mobile. Keeping this in view, Google has decided to roll the mobile first index update.

Google has officially announced mobile-first indexing in 2016. Now, this update is going to bring a massive change in the ways the websites are going to be indexed.

Link Building

This is the least affected part of Google’s 2018 SEO update. A good quality acts a great source to boost the rankings of your website and it also informs Google that your website provides great value to your readers.

Link earning should be the primary focus for the webmasters in 2018. When you provide an engaging content and answer the user’s queries, people will organically link to you.

Keyword Selection and High-Quality Content

When you create a content with search engines and users in mind, then you are titled to earn better rankings. This would be the only way to increase your organic hits. Also, choosing smart keywords would make the search engine crawlers to index your website fast.

To gain better rankings in 2018, take a holistic approach and we are sure that you will see fruitful results.


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Kiran is an international Finance specialist and author of several publications on Marketing. Kiran is a regular contributor to online article sites on the topics of Content, Writing Marketing and SEO.